Their dynamic design sensibility continues to be lauded by the industry, with the brand having been honoured with four prestigious Lux Style Awards and also the Designer of the Year Award – Bridal honour at Hum Style Awards. Currently, the bridal collection MEHER and Eid Collection for 2021, LILAH is making waves across Pakistan. In March 2021, Sania Maskatiya launched the first ever clothing collaboration with MASHION featuring Pakistan’s leading lady, Mahira Khan, for their annual Mashadi Campaign comprising of luxury pret ensembles. The line is an ode to the brands signature cuts and craftsmanship, in beautiful summery hues designed for day-to-day essential wearability and comfort as fashion staples made specially for customers to embrace a new kind of summer, available in limited edition lawn, cotton and cotton eyelet designs. In July 2020, the brand launched a new innovation for the fashion house a limited edition line of accessible prêt-wear, ESSENTIALS by Sania Maskatiya.

Sania Maskatiya returned with its RESORT 2020 collection in February 2020 for the treble, making it the first and only Pakistani Design House to showcase officially at the NYFW platform for the third consecutive year. In September 2018, Sania Maskatiya displayed its dedicated western wear line Sania Studio’s Spring/Summer 2019 Collection and her Fall/Winter 2020 line in February 2019 at the prestigious New York Fashion Week (NYFW) Showcase. The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fashion Week in India, at the prestigious Swarovski Sparkling Couture Infinity Exhibit in Dubai and at Beirut Fashion Week. Sania Maskatiya is considered Pakistan's most lauded designer and most prized fashion export. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. A fashion graduate of the prestigious Indus Valley School of Art and Architecture in Karachi, Pakistan, Sania Maskatiya came together with the CEO and business partner Umair Tabani in 2010 to create an eponymous clothing label that has captured the fashion industry’s imagination.

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